In case you didn't know, the Korean government really wants to "globalize" Korean food; that is, make it more popular in the rest of the world. They want it to be as common as Chinese food, or Japanese food, especially in the West.
There's a lot of discussion on how to go about this, and even on how to start. And if to start, which food should be chosen?
Just one example of the handwringing is this editorial in the Korea Herald:
Now this is particularly badly written but the question remains: How can Korean food increase its global appeal? And what dishes have the best shot?
And seeing how this site is full of people who like Korean food, it's probably worth asking you guys what you think.
Personally I think the government worrying about which foods to promote is misguided. The first thing they need to do is look at what people outside of Korea are already eating. They are eating bibimbap, sure, and BBQ, but also kimchi and all kinds of things that the government doesn't seem to think non-Koreans can handle.
And promoting restaurants is fine and good, but they're also ignoring the fact that tons of people in the world are learning how to cook Korean food - and they're not even Korean! They should be encouraged! Because the more they cook, the more times they're going to invite their friends over to eat!