Korean food to become “the new Thai” in 2010:

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This topic contains 2 replies, has 3 voices, and was last updated by  Reinier 4 years, 11 months ago.

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  • #49213

    Maangchi
    Participant

    So says the James Beard Foundation:

    http://www.jamesbeard.org/blog/?p=4411

    Korean cuisine: If we may be so bold, we’d say it’s poised to be the new Thai. Saveur deemed kimchi a miracle food in its November issue; New York Times dining critic Sam Sifton reviewed Madangsui, a Korean barbecue joint, last week; and during appearances on the Today Show and Late Night with Jimmy Fallon, David Chang held up bags of kochukaru (Korean chili paste) and bottles of usukuchi (Korean soy sauce) before millions of American viewers. Watch out, pad thai.

    Of course, he’s talking about America only. Regular Maangchi.com readers know that something weird is happening in the home kitchens in the Netherlands already!

    It’s a bold claim. But when you look at the examples they give in popular American culture, you have to admit something is happening here. And there are a ton of Koreans in the US, they just need to be mobilized into a zombie army to dominate the food scene.

    On the other hand, they also say meatballs will be hot in 2010. These are easy predictions to make, and just a gamble really. Me? I think we are far from the cupcake backlash everyone is predicting. We still have a few years left in that one.

    Also, bibimbab is on the rise.

    #53049

    Pure_Hapa
    Member

    Well, we didn’t get the Indian Iron Chef, but the popularity of all ethnic cuisines has gotten such a boost from FoodTV, etc. And there are new Korean immigrants out the wazoo! I live in Torrance, California – a new suburb of Seoul dontcha know?

    You know it’s catching on when you go to the local SoonDubu chib that’s been there forever and most of the customers are non-Koreans.

    You know it’s catching on when the local Korean grocery is crowded with Mexicans perusing the fresh fish, Germans squeezing the fruit and folks of all ethnicities stocking up on Satsuma mandarins and pre-marinated kalbi.

    All you non-Korean kimchi lovers — Holla!

    #53050

    Reinier
    Member

    I am really surprised that Korean cuisine did not achieve some status here in the old world. In Holland it’s all about chinese (read: indonesian, cause of colonial past) cuisine and people mostly stick with it.

    Only since a few years japanese food is up, but korean (and thai) is still limping behind in a distance. A korean restaurant is rare and a good one even rarer.

    Let’s spread the word!

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