Really fascinating article about Roy Choi in the Wall Street Journal this week. Roy Choi is the guy behind the Kogi Truck craze in LA.
Yeah so what? You say. More media about Korean tacos! But his story is one of a Korean American rebelling against the way Korean Americans measure success, about a dropout who is trying to bring innovative, fine dining to people on the street at McDonald's prices, and about LA and eating outside in warm weather.